Casual Clothing Brand

The reason for the booming of the apparel industry comes from fast fashion, which has hot selling affordable and designer clothing items.

The brand locates the physical store in a shopping mall in the north of Taiwan. A casual clothing store serves commodities like jeans, skirts, tops, pants, jackets, belts, hats, scarves, shoes, and accessories.
Visual merchandisers set the tone in blue and symbolize youth and stylish, thus transiting a relaxed environment for shopping.

Different display fixtures show the brand's uniqueness through the dummies, brackets, handrails, slat walls, metal rack, wall-mounted display, gondola rack, and image layout.

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