Commercial Space

Store display involves how the commercial environment is identified, designed, and laid out. What is the visual presentation for the stores? How install the point of a sales presentation? The store design is a complicated issue for aesthetics, psychology, optics, and acoustics. When stores are ready to publish, there are a couple of things to be busy with, such as overall planning, facade design, store environment design, layout, and merchandise display. The brands try their best to attract target customers and show their value.

Display Fixtures Design and Arrangement

Window Design

The window design is a motivating advertisement, always could be caught and brightening passerby's attention—generally, the frequency of replacing is once every two months. The theme should match the product concept, the seasonal trend, or the anniversary event. The brand spirit conveys its value and combines with the topic or news to do overall planning, which involves commodity majors, visual aesthetics, technics, interior decor, and related jobs. The optimal measurement in width of the entire window should be 2400-3000 mm (94.48-118.11 inches), and the depth is about 1000-1200 mm (39.37-47.24 inches) if you look at the window from a distance of 1200 mm (47.24 inches) from the aisle; the room could load the ideal capacity of two dummies and one display stand.

Cashier's Desk

A cashier is necessary for all retail types; it is the last stop for happy shopping. If the clerk stands in front of the checkout counter, the best height is about 800-900 mm (31.50-35.43 inches), and the maximum size should not exceed about 1100-1200mm (43.31-47.24 inches) if sitting on a chair; otherwise, it will block the clerk's view through the store. 750-1200 mm (29.53-47.24 inches), at least from the wall, is the suitable depth for the inner working area of the cashier. 750 mm (29.53 inches) could allow two clerks to pass sideways at one time, and 1200 mm (47.24 inches) could permit two to face each other and have more room. Generally speaking, the cashier is the position that can cover a panoramic view of the whole retail space.

Gondola Shelving

Gondola shelving is usually located in the middle area of the store and displayed independently; the purpose is to make consumers quickly see the commodities displayed on the platform when they pass the store or walk in. The height of the human standing designs the measurement of gondola shelving to take the goods efficiently, and the best size from the ground is 800-950 mm (31.50-37.40 inches); besides, it is easier for consumers to see the merchandise in a step-by-step display. The design of the central island must match the product category accordingly. If for a jewelry store or an optical store, building comfortable seats for selective shopping is a better way, the suitable height of a visible display cabinet with stools is 900-1100 mm (35.43-43.31 inches) instead of gondola shelving.

Display Shelf

For high-level items such as boutique bags or accessories, the laminate shelf height is usually between 900-1600 mm (35.43-63.00 inches) to avoid being too low for customers to bend or squat. If it is a shoe store display, the whole-wall display can show a sense of unity, and the up and down interval between the display shelf measures 200-350 mm (7.87-13.78 inches) for quickly taking the shoes by customers. We do not recommend that less than 350mm (13.78 inches) of display shelf by the ground makes customers should squat to check the details of the goods.

Display Slat Wall

The display slat wall has horizontal grooves on the panels, and we could apply the accessories such as brackets, hooks, or hanging rods to adjust the distance and fix the goods at the displayed position.
Display slat wall is now widely used for bags, clothing, hats, scarves, socks, and accessories. The distance from the slat wall to the merchandise should be at least 200mm (7.87 inches) to avoid overcrowding of the hanging. The most significant feature of the slat wall panel is that it can freely adjust the size of position purpose without any tools.

Pegboard

Pegboard is a typical display used to make a whole wall in retail stores. For example, in the presentation of sporting shoes, the hanging rods or hooks are inserted through the regular holes in the perforated metal or wooden board, and the appropriate display distance and arrangement are made according to the size, color, and pattern of the shoes so that consumers can skim over the completeness of the shoe design in a large display area. Various pegboards could be customized to display products for small areas such as 500 x 500 mm (19.69 x 19.69 inches) or large walls for 2000 x 2000 mm (78.74 x 78.74 inches) by different panel sizes.

Bracket, Hook, Hanging Rail, and Display Accessory

Clothing stores have different brand strategies, such as boutique types and affordable routes. Generally, a dressed dummy as a model, like you dress this clothing or suits, shows the lines, shapes, and tailoring of clothing to highlight the merchandise value. Being good at apparel display is a key to creating performance. Some use brackets and hanging rods to present the goods neatly and orderly. The spacing between the hanging support arm and display wall depends on the traffic when the customer's hands go through the displayed goods and select. The hanging support arm's 200-300 mm (7.87-11.81 inches) length is a suitable display distance.

Nesting Display Desk

The hot zone display, like Visual Presentation (VP), is usually the most profitable display area in a store, and it is also the most accessible place for customers to notice the products when they walk into the store. Commonly, a display table with separate layers creates a different arrangement of high and low and highlights the features of the commodity. Because of the high turnover rate in this demonstration area, changes in theme or season can make customers feel fresh and re-purchasing the store.

Convenience Store Display Shelving

Most of the customers who walk into convenience stores buy drinks or food. The retail store plan team regularly considered installing the refrigerator in the innermost position of the store and aligning the wall, which will make customers go inside and prolong their stay time. Commodity arrangement and traffic flow are closely bound up, and good placement promotes the flow staying longer and buying as more as possible. Just like display shelving is assembled congregated with next one shelving, one by one, to form a long line that drives customers to stop and look for more commodities like having a short adventure in shopping. Good display design won't rush people looking just one eye and quickly leave right away from the stores.

Glass Display Cabinet

Glass display cabinets are suitable for high-value commodities, such as artworks, ancient cultural relics, mobile phones, jewelry, and clocks. The glass material, because of its transparency, the goods could appear to show off its properties to clients, i.e., a wall mount glass-top cabinet and a counter glass showcase applied for the optical stores or luxury jewelry. The glass cabinet allows customers to glance at goods, pick what they like and touch them. Also, displaying them in a confined space can be dustproof and damage-proof according to the characteristics of commodities. Luxury jewelry or watches are collocated with lighting to present quality and technique.

Sign Holder Display Stand

When entering the store, consumers see the first sight of displayed goods is the sign holder display stand in front of the door. The poster frame or sign holder stand informs consumers about shopping information, e.g., special offer, brand activity, advertising, or other promotional information. The types of sign holders categorize into table display, floor standing, frame clipping, hanging style, or different billboard shapes, which can communicate with consumers according to the application.

Fabric Display

The fabric display is extensive, e.g., international exhibitions, pop-up stores, brand marketing campaigns, store promotions, or the presentation on the table in the store, and fabrics are indispensable!

We offer table throw when you exhibit on tradeshow or promotion display for the event. The measurement is acceptable in customized for multiple requirements in textile material, texture, shape, color, pattern, and design; furthermore, you can require more as fire-proof water-splashing and waterproof functions for the display table throw according to the needs.

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Basket Display

Display baskets are widely used and can be used to place displayed goods or as props for the store display. According to different store categories, the display basket can be applied to pharmacies, convenience stores, supermarkets, hardware stores, daily necessities, etc. Qiao Song offers some material types: rattan, wicker, recycled paper, plastic, or made of textile fabrics.

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Others

For display atmosphere purposes in the retail environment, optimal props display with merchandise is necessary.
The use of props has many intentions, and the materials also have various needs due to multiple industries. Stone brings consumers a sense of stability and coldness, bamboo gives a sense of being environmentally friendly, and ceramic materials give people an artistic sense of beauty.

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Display 3P

Visual Presentation (VP)

Most stores are applied visual presentation to convey the brand's spirit and image; this is also the most critical display area of the store.
The popular elements, colors, and designs of the season will display the most trending products of the brand in this VP display area. This VP area is a golden display area that will determine how many consumers will be attracted to the pilgrimage.

Item Presentation (IP)

The display purpose punctuates on creating sales performance so that customers could quickly get the suitable sizes and favorite colors from item presentation. It is also the display position with the most complete items. The lighting in this area is constantly brightest.

Point Presentation (PP)

This zone emphasizes seasonal commodities; it mainly transfers its characteristics. The store won't display all colors and sizes of single items here; the only purpose is for the features and key points.
Another vital factor is guiding the guests of the VP exhibition area to the PP exhibition area.

Our Store Experiences

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Convenience Store

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Daily Needs Store

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Food Store

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Boutique

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Cosmetic Store

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Liquor Store

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Other Projects

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