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How does the clothing store display attract customers to walk in and purchase?
Do you have such an experience when you pass by some stores that desire you to go in and shop? What attracts consumers getting around to this store?
The display facade of the store is the first impression of contacting customers. If you can attract customers to stop and look at the window display, it is half done!
Three factors that stimulate customers' purchasing desire are as below.
1. Match the popular elements of the season
2. Display of seasonal wear
3. Accessories display
Match the popular elements of the season
Popular elements include color, shape, topic, style, and more.
For example, the presentation of colors will affect people's moods; refreshing mint and blue are cool colors, and if you add a little pastel tone, that will make people feel relaxed and happy.
Another example is the design of the butterfly element, which has become a fashionable part since 2020. If the merchandises or display design in the store can have an expected correlation with the popular segments, it can also attract customers to walk in quickly and feel on trend.
Cool summer outfits are unavoidable to give people a comfortable, fantastic feeling and ventilation. Whether made of chiffon, silk, or lace, it can be displayed with a dummy to show the comfort of the material. If it says seasonal activities, it can stimulate consumer demand for products.
Accessories display
Correctly displaying women's bags or silk scarves where customers can easily take them can encourage customers to use them for matching. This method will sell individual items and provide overall outfit suggestions for consumers to buy together.
In a women's clothing store, how to do the most appropriate display is according to the brand store's visual design and display skills; through the collection, table to place the main shirt or culottes, a small amount of display can attract customers' particular attention. In any case, women's self-confidence and happiness are the most beautiful outfits for themselves.