To put you on the flight journey in a second.

Convenience store co-branded EVA Air in-flight meals.

Over two years of the epidemic have delayed the trip abroad. Does it make you miss the in-flight meal box on the plane? Considering the consumers' demand for fast-reheating and ready-to-eat frozen food during the post-epidemic, a well-known brand in Taiwan's convenient store channel, FamilyMart, and Evergreen International Airlines jointly created this marketing campaign to return the plane meals in the form of frozen lunch boxes.

There are ten flavors for consumers' choice. Among them are four exotic curries specially invited to cook by foreign celebrity chefs from airlines. The keynotes of the curry are mainly from Japan, India, and Thailand. The meals include "Thai Massaman Beef Curry Rice," "Thai Green Curry Chicken Noodles," "Indian Kuma Curry Hummus Salad," and "Japanese Curry Burger Steak," and so forth., which have surprising flavors and tastes. It is available in all Family Mart stores in Taiwan.

The successful convenience store model has already subverted everyone's perception of low-price orientation. The convenience store operates 24 hours daily, providing daily food, clothing, housing, transportation, entertainment, and entertainment services. The location is essential for a busy store, but the space planning and display of the commodities are significant. Display shelving plays a leading role. Customers' extremely high repurchase rates are:

• Dry food.
• Fresh edibles.
• Orderly presentation of daily necessities.
• Various services at the counter.

Create exciting topics through the real-time marketing campaign, and make suitable activities in brick-and-mortar stores to bring cash flow by achieving brand value.